More often than not, you hear the story about the guy that made it and you’re inspired. That inspiration lasts for a few moments and then you’re either distracted or discouraged. You get bogged down with everyday life. Or, you start to tell yourself that the circumstances are too different for you to follow old blueprints to success Malc Fisher has a new blueprint.
Malc Fisher isn’t just making it. He’s making it happen. With all his projects and accolades, it’s hard to place him in a box and it’s impossible to predict his next move. A few months back, I interviewed Fisher in Norfolk, VA. There, we talked about his love for hip-hop music, his contribution to the culture and what he does to stay motivated and inspired.
Norfolk has been the main character in Fisher’s hip-hop evolution. His earliest memories start with old record stores and the city’s long-standing radio station, 103 Jamz.
Those are my earliest hip-hop memories.
I’ve been into this hip-hop thing since I can remember. Ma$e, Harlem World. That was probably like my first rap album. That was like my first favorite rapper. To this day, he’s somebody that I hold to a high regard in Hip-Hop. Yeah, that was the first album I purchased with my own money. I went to DJ’s Music and Videos with my Mom in Janaf, back in the day. If you remember, back in the day, at the end of Janaf towards Wal-Mart, That’s where DJ’s Music and Videos was.
And, I remember 103 Jamz used to give away Buddha sacks for caller number 10. One day, I was caller number 10. I won, Jadakiss’ first album—Kiss The Game Goodbye. From that moment on Jadakiss was my favorite rapper. Still, today he’s one of my top 5. Yeah, I like Jada man. I think Jada is one of the best. Bar for bar, anyway. And consistency when it comes to lyricism.
As a teen, Fisher caught the battle rap bug and turned it into something legendary. In high school and middle school, Fisher and friends spend time watching Smack DVDs and traveling to different schools and neighborhoods in the city to battle other emcees.
I was like man, if I get a building, I know I can get some people to come out. People used to really show up to our school and watch us battle after school. I knew a lot of rappers around town, so I called them. A lot of them were fresh to battle rap—at least to it being on camera, organized and in a building.
In 2009, Fisher started Headhunters TV, a rap battle league that showcases some of the city’s best talent through battles, cyphers and liver performances. Fisher believes that Headhunters features some of the best battle rappers and battle rap moments in the city.
I support battle rap, first and foremost. Shoutout to all the people in the area that have capitalized off the battle rap platform and the blueprint. Let’s be all the way clear. I will say that the best battles that I feel like Hampton Roads has ever seen have come from the Headhunters TV platform. Some of the moments that we’ve had during Headhunters TV have been priceless and there have never been moments like that on other battle rap platforms that take place in the Hampton Roads area.
Fisher describes the 2012 battle between Logic and DFlamz as the most memorable battle captured by the Headhunters cameras.
Even with the almost 8-year success of Headhunters TV, Malc Fisher still has not slowed down. Between hosting an artist showcase, an internet radio show and other platforms in the works, Malc seems to have his hands full. He credits some of the inspiration for his upcoming projects to other music and entertainment journalists that are currently making waves online.
I have to pay homage to some of my favorite people in the entertainment business. Elliot Wilson is probably one of my favorite journalists right now. I love SKEE TV. I love Nessa from Hot 97. I love what she’s doing. I also like when Elliot Wilson does the CROWN interviews.
While YN might get some of the credit. Norfolk remains a major player in the story of Malc Fisher. A lifetime of witnessing the city’s undiscovered talent and untapped potential has encouraged Fisher to help take the city to the next level.
The goal is to make these platforms look major for the intended audience and get away from everything sounding so local. Unfortunately, we don’t have an industry here in Hampton Roads. I want to provide platforms that look really good for the artists. They’re not doing this to be local. I’m not doing this to be local I’m doing this to be worldwide. So the interviews will be detailed, well put-together and easy on the eyes. We want to really grab that internet presence to get people to really grasp what’s going on here.
A lot of people think of Virginia and they think of Chris Brown and Trey Songz. They’re definitely two of the biggest artists in the world and they’ve very dope but they’re not from the 7 cities. They’re not from Hampton Roads. Hampton Roads is like the lost part of Virginia sometimes, and we don’t really get that recognition. There’s people around here that have been doing this for so long that really produce quality material and give some insight about what’s going on.
It’s obvious that Malc Fisher is down for the home team. Although he’s big on creating opportunities for talented people in Hampton Roads, he asserts that he has no beef with people that migrate to other cities in search of better opportunities.
A lot of people may feel like, because there’s no industry here, that you may have to move. I’m not really mad at that. If you go to other places, like Atlanta, New York, Charlotte, places like that- where there’s more of a music presence that may be the best place for you so you can capitalize on your brand.
Do I think it’s tough to make it in Hampton Roads? For sure. Do I think it’s impossible? No.
A true millennial, Fisher believes that the internet is the rocket ship that will take people in underrepresented areas to the next level.
The internet is what’s really going on. I have some battles that have produced like 30 thousand views. We don’t have 30 thousand people at the venue. You know what I’m saying? We have people that have commented from all around the world. The internet is the biggest thing.
He believes that the key to catapulting an online career is quality and consistency. Fisher also stressed the importance of investing in your career. When asked exactly what he does, Fisher keeps it simple.
I just want to entertain. Always want to rap too. But I don’t want to rap and not do the podcast. I don’t want to rap and not do my battle league. I don’t want to not to my radio show and rap. I want to be able to still do all these things. I just want to entertain. I don’t want to put all my eggs in one basket. I’m just an entertainer.
Although his confession about wanting to rap might seem surprising, Fisher has stepped into his role as an emcee in recent weeks. He’s released a series of freestyle videos, leading to (what we can only hope) an upcoming project. His latest video, for his “Push It” freestyle dropped just this week.
With all his talent and charisma, Malc admits that he would love to play the villain on film one day.
Shot out to Bit Torrent and Timmy P, they do this online show, but I played myself. That was cool, but I would love to act. I want to do something I’m not, though; I want to be a gangster or someone that people hate. I want to walk down the street and people hate me from that move.
For now, he’s focusing on filming and producing a series about his own journey, as well as a documentary about the city of Norfolk. In case you’re not paying attention, Malc Fisher is making it happen. Fisher says YouTube and Instagram sensations often inspire him. However, he’s constantly proving that there’s no reason to wait for someone else to put you on.
I don’t really see this thing not really being meant to be
It gets discouraging every day. Especially, when you know a certain thing but you want to be perceived a certain way by the people. You don’t want to always give your 100 percent true feelings on things and how you feel like they should go, based on what you feel like your potential is. Sometimes I feel like, ‘yo, why the fuck I’m not on?’ But I know I can’t walk around with a ‘why the fuck I’m not on’ attitude. I got to just keep it going and work hard every day then this thing is going to take off for me. I’m not on no major platforms, I try to make my platforms major.
We all know that being a creative can sometimes cause rifts when it comes to loved ones—especially when they can’t see your vision. However, Malc Fisher asserts that he’s so married to work, that he doesn’t have any hard feelings for those that simply don’t understand.
Everybody that’s in my life I love them to death. If I ever told you I loved you, I meant it. If I ever told you that I want you to be here with me through this journey I meant it. If you don’t love me enough to be around while I’m trying to do this thing keep it moving.
Malc Fisher has slid into 2017 with a fresh new lease on his content and seems to be more dedicated than ever before.
One way or another, it’s gonna happen. If it doesn’t, maybe it just wasn’t meant to be. But I don’t really see this thing not really being meant to be.